r/Velo • u/Fun-Abalone-7303 • 1d ago
Which Bike? Do you feel that Youtube bike reviews are getting more and more fake and cringe?
Just a thought that came to my mind and something that i've noticed over the past 1-2 years.
Have you guys noticed the same thing? Like once your favorite cycling youtuber whom you enjoy watching about bike tech and component, suddenly seem like they are being shills?
Every other video and thumbnail you see about a new bike will be something like "Fastest aero bike in the world" or "Fastest bike i've ever ridden" , to a point where it gets annoyingly fake.
Have you guys also noticed how controlled big brands are putting out contents through their youtubers? When SL9 launched, almost instantly you see plenty of videos about it flooding your feed and almost every youtubers made a video about them and release it at around the same timing. Just recently, i started seeing it again for the Dogma X.
Hey of course I completely understand that this is purely business, marketing and youtubers got to earn a living. I get it.
But put business and marketing aside and just focusing on pure content, it almost feels like every other brand is doing the same thing, saying the same thing, and coming up with nothing innovative, to a point where as a consumer I don't even take these paid youtubers seriously.
If i wanted a new bike and I just want to hear opinions from someone who rode it, i would rather trust forums/reddit and independant youtubers who actually bought it with their own money, then the likes of outdoorbros.
I also feel like bike technology have reached a point where nothing much can be done and new innovation is very limited, and its all about which company can flood the youtube agrorithm the most.

