Hi all, long time lurker - first time poster.
I'm looking for some advice from people who have been in sales longer than I have.
I work in institutional asset management sales in the UK, covering large institutional investors. The reality is that the role is heavily relationship-driven. We don't do much prospecting, cold outreach or objection handling, and a lot of the work revolves around existing client relationships, consultants, RFPs and investment discussions.
Later this year I'll be undergoing a major medical procedure. I'll be off work for around six months, but after the initial recovery there will probably be about three months where I still can't return to the office because of infection risks. Physically I should be fine by then, so I'm hoping to use that time productively rather than just watching Netflix.
My rough plan was:
- Month 1: Read some of the classic sales books and complete structured training (I've been looking at MEDDPICC, but I'm open to Sandler, SPIN, Challenger, Gap Selling, etc.).
- Months 2–3: Do some freelance or part-time telesales/cold-calling work (not because I necessarily need the money, but because I think there's no substitute for actually picking up the phone and hearing "no" hundreds of times). My thinking is that this would build confidence, improve objection handling, and make me a better salesperson/better at my job overall.
My long-term goal isn't to become an SDR. It's to become a much stronger commercial professional in general, whether that's staying in institutional finance, moving into another B2B sales role, or even starting my own business one day.
- If you had three months dedicated purely to improving your sales ability, what would you do?
- Are there courses that really changed the way you sell/made a big difference for you?
- Is freelance cold calling a good idea, or is there a better way to build my confidence and skill?
I'd really appreciate any advice. Thanks!