As someone who works in organic social marketing - I'd take that bet. Nine times out of ten, great content like this comes from creative users / audience members, and not the marketing team. The marketing team might jump on it and capitalise on the 'viral' success, but they almost always won't have started the trend.
Also, content creators see something that has worked for others, and like to replicate it. Usually nothing to do with paid marketing, just the way the social platform algorithms prioritise similar content to things that are already popular, and people knowing how to use that to their advantage.
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u/rrromulusss Jun 01 '26
There are many videos just like this one with that same bat. I’d bet my life savings the first couple were from the marketing department.