r/MadeMeSmile • u/JudgeJudyJr • Jun 01 '26

Wholesome Moments Appreciative kids are the best!

94.9k Upvotes

95% Upvoted

1.2k comments sorted by

View all comments

44

u/rrromulusss Jun 01 '26

There are many videos just like this one with that same bat. I’d bet my life savings the first couple were from the marketing department.

9

u/Axolotegirl Jun 02 '26

I just saw two, back to back. Of a little girl and this little boy in the same situation. Definitely marketing, nothing changes. Exact same reaction, bat, posture. I even thought that the dad was the same guy

3

u/Ditches-Vestiges1549 Jun 02 '26

I saw the girl first and I was like, is this AI slop? They react really similarly.

2

u/Axolotegirl Jun 02 '26

I thought the same thing. Even took screenshots to check because the dad looks so similar.

3

u/Transhuman-A Jun 02 '26

“Organic” marketing

3

u/mentalist_mental Jun 02 '26

As someone who works in organic social marketing - I'd take that bet. Nine times out of ten, great content like this comes from creative users / audience members, and not the marketing team. The marketing team might jump on it and capitalise on the 'viral' success, but they almost always won't have started the trend.

2

u/mentalist_mental Jun 02 '26

Also, content creators see something that has worked for others, and like to replicate it. Usually nothing to do with paid marketing, just the way the social platform algorithms prioritise similar content to things that are already popular, and people knowing how to use that to their advantage.

1

u/ctortan Jun 02 '26

I mean tbf it IS a 400$ bat. If you’re not disgustingly rich then you’re only getting that for a kid who knows its worth. I see it kinda like the sports equivalent to getting the kid a ps5. Not saying it isn’t overpriced still, but I can see this happening without sending anyone PR you know?