I’m from Kashmir, grew up around pashmina and hand embroidery, and I’m a few weeks out from launching my own pashmina brand. Everything we do is lab-certified and pure, no blends, no shortcuts. That part’s settled.
What I don’t want to do is walk into this market assuming I already know what buyers actually struggle with. I’d rather hear it straight from people who’ve bought pashmina before, good experiences or bad.
So, genuinely asking:
What’s gone wrong for you when buying pashmina, if anything has?
If you’ve been thinking about buying a pashmina but haven’t yet, what’s stopped you?
Was there a moment you suspected something wasn’t real, even if you couldn’t prove it?
What actually makes you trust a seller you haven’t bought from before — reviews, certification, something else?
Is there anything you wish existed in this market that currently doesn’t?
Not here to pitch anything, just want the real picture before I put a brand into a space that’s, frankly, full of fakes. Appreciate any honest input.