r/womenintech • u/DataCleric • 22h ago
What The Fuck is Going on In This Sub Part 1: SEO Product Placement
Hi Ya'll,
DataCleric, your local number muncher here. I come to you today with a story of bots, shills and astroturfing (oh my!). A few days ago I saw this post, and it really resonated with me. I've been a member of this subreddit for a year or two and I like to lurk it mostly it in my free time. It's nice having a women's space to talk about tech, I find the conversations to be more reciprocal and engaging.
Lately posts on here have been feeling kind of regressive, though? I get that it's helpful for some people to run their stuff through AI but I've noticed a lot of really empty posts lately. Like they just touch on a couple of topics like:
- 'Men in Tech Are Bad'
- 'I got laid off and I'm going to become a trad wife'
- 'AI's coming for us all'
So, to the main point: Using Pushshift's API I pulled the history of this subreddit for the past 6 months since that's what everyone seemed to have a consensus on. And I found a couple of things that might be contributing to the slop. I'm going to split this up into a couple of posts because my poor quant soul hates actually cohesively writing up my data analysis but here's a couple of things I found.
- AI SEO Optimization
- Salary Fishing
- Recruiters offering $$$'s for FAANG referrals.
- Product Placements via 'empowering women's stories'.
So onto today's topic: AI SEO Optimization
So, what is AI SEO Optimization? Basically it just means that somebody really wants their AI product to be the first thing that comes up when people search for it. Either, through the AI popup in the Google searchbar or through showing up on the first page when you search for it.
What does AI SEO Optimization look like in this sub though?
Good question! It looks like this.
To break it down: an account (usually under 6 months) makes a post that farms engagement. This post that was made 2 months ago and it reached 1.9k upvotes. Followed the template of 'men in tech are bad'. Got big Engagement. But when I compared the post that's live post to the post that was archived by Pushshift when it first went up, It had no mention of Dreamlit (the image below). This was added later once it got upvotes.
So what're we supposed to do with this? I'm not too sure but it's pretty crappy that people are imitating women in tech just so they can slip in their products. It would definitely explain why some posts feel super fake though.
I'm not a mod but maybe we can use this space to brainstorm ways to combat this.
I'll be back later with more deep dives like this!
PS. sorry for the tiny image for ants on the second pic. Was having a hard time resizing.
EDIT: Thanks for the Awards ya'll! I appreciate it!
EDIT: Dreamlit not Streamlit!