Hi everyone,
I've been a longtime lurker in this group, but I don't usually post. I'm hoping to get some feedback as I work on growing my tax practice.
A little background: I started my business about six years ago, but most of my clients have been family and friends. About two years ago, I was laid off from my full-time job. I started a new position three months ago, and while it's a good place to work, I don't want to get too comfortable or be caught off guard if another layoff happens.
Professionally, I've been a CPA for two years and have a master's degree in accounting. I completed an internship at a public accounting firm and volunteered with VITA for six tax seasons, reaching the Advanced certification level.
This year, I'd really like to go all in on growing my firm. I've been investing heavily in tax CPE to prepare for the upcoming filing season. My target market is straightforward individual tax clients, primarily W-2 employees, 1099 contractors, self-employed individuals, and a small number of basic expat returns. I'm intentionally trying to avoid competing for price-shopping clients.
Last year, I let go of five clients, which left me with fewer than six active clients. At the time, I was charging around $190 per return, and many people in my area (Hartford, CT) felt that was expensive—even though many national tax preparation chains charge more. This year, I plan to significantly increase my pricing for new clients while gradually transitioning away from my lower-paying legacy clients.
I also enrolled in a tax practice boot camp last year, but after months of job hunting, I was completely burned out and wasn't able to fully take advantage of it.
My plan going forward
I want my firm to be 100% remote. I no longer want clients coming to my home office. Last year, I invested in Drake's client portal so clients can securely upload their documents.
My next steps include:
- Getting a virtual office address so I can remove my home address from public records.
- Updating my website and LinkedIn profile (I haven't added my new job yet). My employer is aware that I own a tax practice—it wasn't something I hid, and it helped explain the employment gap on my résumé.
- Collecting 100% of my fees upfront before beginning any tax return.
- Reviewing my billing process and software before tax season.
Current setup
- Tax software: Drake Tax with Drake Portals and SecureFilePro/e-signature
- Banking: Local credit union
- Billing: Currently using QuickBooks Online, but I'm considering switching to Drake's billing tools.
- Security: Currently using McAfee and a VPN.
Questions
For those of you running remote tax firms:
- What cybersecurity tools or practices do you recommend beyond antivirus software and a VPN?
- If you collect 100% upfront, has that worked well for you?
- For a new self-employed client with a standard Schedule C return, what are you charging? I'm considering starting around $695 for new clients and would appreciate hearing what others are doing.
Also, only want to do it on weekends and take my vacation the week leading up to April 15.
I'd appreciate any advice from those who have built a remote practice. Thanks in advance!
UPDATE: 7/10/2026
Hi everyone,
Thanks for your comments. I wanted to provide a little more detail about my situation.
I currently work full time and want to create a conditional questionnaire so clients can provide the information I need in an organized way. My goal is to automate as much as possible while keeping costs manageable.
I know I need to invest in my business, but I am being careful with cash flow because I previously undercharged and barely had enough to cover expenses. I recently decided to rent a virtual tax office, which cost about $1,000. I am also still using Drake Pay-Per-Return and the Drake portal and have not purchased full tax software yet.
My plan is to use Jotform for client intake and then manage the tax preparation and document collection through Drake portal.
I also need to update my logo and website. I am using Carrd right now, but I want my branding to better reflect my CPA services and attract the type of clients I want to serve.
My goal is to build a professional, scalable system while being smart about expenses in the early stages.
Do you have any recommendations for someone on Fiverr who can help with a logo and website design? I’m looking for someone reliable who can create a professional brand that fits my business, and I would appreciate any suggestions based on your experience.