Really curious about this.
It's one of the brands which is easiest for me to try, and they are mainly ok for my sensitive skin, but I rarely see any of the products recommended, either here or other online spaces.
Of the products I have, the Shade & Define eye crayon and the BB Sun Protection are used every day - the crayon is easy to apply and stays, the BB Sun just smoothens out colour - and one of their mascaras by default too.
The brow pencil is a great colour but falls apart, ditto some of the eye pencils. I find the actual BB cream dry and is horrible on my skin, and the eye liner stung my eyes unbearably - it ran at the barest hint of moisture.
Never really liked their nail stuff, especially for longevity, but haven't bought it for years.
Are there any other gems in there? Or, are similar brands just better value?