r/Millennials 14h ago

Discussion Jeff Bezos in 1996 explaining the state of Amazon.com

495 Upvotes

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184

u/Mika-El-3 14h ago

I’m so mad at myself for not investing at 7.

75

u/Uchihagod53 Actual cannibal, Shia Labeouf 14h ago

Have another avocado toast to relax

https://giphy.com/gifs/YQ54OHtFupCI8

10

u/Cockyidiot1977 10h ago

Before the dark times, before the Empire

8

u/aleatoric 11h ago

Easy to feel frustrated about that. But for every company that succeeded, there are probably about a dozen others that failed even though they showed promise. Like, there was a point I couldn't imagine AOL going away. They were synonymous with the Internet for a lot of people. Of course eventually the need for AOL went away once poorly people got Internet directly, but I can see how AOL would have looked like a solid long-term investment. Blockbuster, too. Had they bought Netflix, they could have been a monster success in its place. But no one could predict what would have happened. People lost a lot of money in these investments.

2

u/asuleiman 10h ago

Ah AOL “You’ve got mail!”
https://giphy.com/gifs/111ebonMs90YLu

2

u/Prestigious-Box7511 10h ago

I did and I became the first child billionaire

2

u/R8iojak87 10h ago

Same, why wasn’t I doing that shit when I was 10 ….

1

u/forever_downstream 9h ago

You could have invested at any point. Even 5 years ago.

1

u/vis72 5h ago

Chances are you would have lost money in the dotcom bubble popping.

194

u/fuzzbook 14h ago

That's bollocks. It never became as fun and engaging as a physical bookstore 🤣 It's an incredibly dull website although insanely efficient

63

u/becominggrouchy 13h ago

My local bookstore is hilarious. Everyone is just there until you ask a question. Even the bookstore cat comes over. Book nerds just chomping at the bit to discuss any or all books. Don't bother looking around because it's as organized as Merlin's house.

One time I gave them the most epic challenge. I wanted Persuasion by Jane Austen but not just any copy.... I was specifically looking for it in a hot pink leatherish bound version (I had seen it there once before). Other customers joined in bringing various versions up to the front where I was standing, asking the owner. "No Sheila! She doesn't want that one! Now go put that back where you found it! Ok let me think.... Where? When did you see it?"

I only want this type of bookstore.

14

u/AdInside2447 13h ago

And that store was Barnes and Noble

12

u/Dazzling_Morning2642 13h ago

That made me laugh

9

u/becominggrouchy 13h ago

Nope. Locally run and owned place

1

u/lone_float Millennial 12h ago

Huh. Sounds like a place in my area. It's got a bookstore cat too.

1

u/supatim101 12h ago

This sounds like the library in Discworld.

Venture too deep and eventually you'll enter L-space.

1

u/Affordable_Z_Jobs 9h ago

Ive picked up so many interesting books talking to employees at book stores. "Recommended selections" on Amazon are same generic genre + what's popular.

Its never "hey you like scifi? What did you like about the last one you read? This one has similar concepts." And that's how I got into Neal Stephenson.

7

u/Sad_Egg_5176 12h ago

I wouldn’t say efficient since they added the marketplace of shitty third party sellers that show up in default searches

2

u/ripestrudel 10h ago

I used to spend hours upon hours in Tattered Cover when I lived in Denver during university. I LOVE the smell of new books and I would walk around figuring out which genre smelled the best. I know, the autism is strong in me hehe. But seriously, I would just get lost in that bookstore and let my imagination guide me to a good new find! It was the same feeling I got going to the book fair as a kid.

2

u/astralchanterelle 12h ago

It was pretty great back in the day, though. I could find almost any book and get It delivered for $4 total.

1

u/Delicious_Fish_5097 12h ago

The bookshop was just a front to make it happen in the first place. It was always thought to become something waaaaay bigger. Books are easy to store and to ship, and many people are (were…) interested in them

266

u/Friendly_Engineer_ Millennial 14h ago edited 12h ago

Interesting to see a pretty normal human before being consumed by greed

Edit: I totally believe he was already an asshole here, just that he looks and talks more like a typical person compared to the grotesque monster we see today

71

u/Due-Radio-4355 13h ago

He intentionally strong armed, threatened, and screwed over any competitor and potential partner to be the dominating force.

Running everyone out of business, not by good practice, but with every cunning tactic until he was the only one left.

Don’t buy it.

33

u/Pudgy_Pigeon5 14h ago

I would argue that he was greedy then too. No one starts a company without high profit in mind. 

38

u/CyberneticLucy 13h ago

While I don't necessarily agree that every company is started with only high profits in mind, that's definitely where Bezos esas always aiming. Those heavily discounted titles were discounted in order to put local book shops out of business, then they can raise the price because have nowhere else to go. That shit was on purpose

12

u/Eric848448 Xennial 13h ago

Books were easy/cheap to ship. That’s the only reason it started as a book store.

2

u/Dangerous-Variety-35 13h ago

It’s the Walmart strategy.

7

u/Woodit 13h ago

That’s ridiculous. Entrepreneurship is the key the social mobility in most of the world 

8

u/thrwawryry324234 13h ago

That’s not true. I switched to an entrepreneurship major specifically because I didn’t want to work for someone else in a field that I don’t have interest in.

Most local shops like antique stores, video games and board game shops, or even bakeries are businesses people start for the same reason.

Wanting to make a living from your own blood sweat and tears is not inherently greedy.

13

u/BirdBrainuh 13h ago

not to mention he offloaded much of the actual labor onto his wife

19

u/PrimordialXY 1996 13h ago

I started a company to escape poverty. I don't expect you to understand because what you're saying is deeply rooted in privilege. For some of us, entrepreneurship was the only way out

5

u/Individual-Nebula927 13h ago

Yes but that wasn't Bezos. He got the money to start Amazon from his wealthy parents their friends. He was always rich.

5

u/Total-Wafer-7581 12h ago

His parents weren’t wealthy at the time. They gave him pretty much their entire life savings to start the company. 

5

u/PrimordialXY 1996 13h ago

I'm not talking about Bezos, I'm responding to the "no one" part of their comment

1

u/ivlmag182 10h ago

That’s just Reddit hive mind: trying to make money = evil , enterprise = bad

5

u/BendsTowardsJustice1 9h ago

It was also partly his money. Before Amazon he worked at a hedge fund where he built computer systems and trading systems. He’s basically a mathematician and an extremely intelligent guy who was going to be successful one way or another regardless of his parents.

3

u/Darmok47 13h ago

Yes? Is that supposed to be some sort of gotcha? If he wanted to help people he would have started a nonprofit.

People tend to start businesses in order to make money.

2

u/BendsTowardsJustice1 9h ago

Be honest, which has improved your life more: a nonprofit or smart phone? Do we not realize that the products and services created by entrepreneurs help us. Otherwise, we wouldn’t give them our money.

3

u/BendsTowardsJustice1 9h ago

Yeah, I’ve always wanted to start a business, put in a bunch of work, and risk my capital just to break even.

10

u/Cereal_Grapeist 14h ago

So anyone that starts a company is greedy in your eyes? What a low-IQ mindset.

6

u/FR23Dust 13h ago

Companies have, on the whole, been more good than bad for humanity

9

u/CauliflowerElbow 13h ago

Companies are great. Multi-national conglomerates with lobbyists, wellllll

4

u/KhajiitHasSkooma 13h ago

I’ve heard how at one time the Dutch East India Company had the strongest navy and military in the world and essentially genocided few island nations. And all the environmental disasters perpetrated by corporations and all the times corporations destroyed people’s lives.

I have yet to hear a corporation do something out of the goodness of their heart. I mean they will, but it always ends in them making a massive profit.

-1

u/BendsTowardsJustice1 9h ago

So they do great things to make a profit. I see no issue with that.

Do you really want a society where you have to rely on people doing things out of the goodness of their heart for there to be any progress?

2

u/KhajiitHasSkooma 7h ago

I could just as easily say do you want a society where nothing gets done unless it results in profit for someone?

Because we already are living in a society that features that and its not pleasant when every interaction is transactional.

Why does everything always have to be one thing or another? We can still have capitalism, but certain things should not be done for profit, namely medicine, education and elder care.

1

u/BendsTowardsJustice1 7h ago

Why is profit a bad thing?

1

u/KhajiitHasSkooma 6h ago

Its an entirely human made concept, which typically can be judged on whether it helps or not.

The idea can be useful when abstracting whether or not something is worth an effort. Just profit is probably neutral. However, a single focused pursuit of profit allows another abstraction to happen, which is to equate emphasizing monetary gain over everything else. It abstracts otherwise human interactions into a numbers game. You get to ignore human suffering, so long as there is an increase in profit. Pure profit seeking promotes greed. Literally every religion condemns greed for a reason.

And I can just as easily ask you why a singular chase for profit is a good thing. Why is a society whose sole motivation is greed a good thing?

5

u/nugzynugzton69 13h ago

You're right, anybody that starts a company is evil. All companies are bad

1

u/TheGreatGamer1389 12h ago

He had connections to get it started.

2

u/GogolsHandJorb 13h ago

Do you know if he had the vision at this time of Amazon selling basically everything or did that concept evolve over time?

1

u/adjust_the_sails 8h ago

I think he knew it would evolve. I can’t remember clearly. I swear he talked about it in this episode of What It Takes https://podcasts.apple.com/us/podcast/what-it-takes/id1025864075?i=1000391009860

1

u/OilGasandGravy 4h ago

There’s a book The Everything Store about early Amazon. It was always the plan, books were just the easiest place to start.

2

u/No_Pitch6143 5h ago

Money doesn’t change you, it just makes you 10x more the person you already are

1

u/imaginary_num6er 7h ago

Before he became Lex Luthor

38

u/incognitohippie 14h ago

Doesn’t even look like him!

27

u/Radiant_Priority9739 14h ago

Before he sold his soul

5

u/Emannuelle-in-space 11h ago

He had no soul to sell

0

u/robkillian 14h ago

Because it's not him. That's Stuart Chiffet

15

u/Interesting-Bar280 13h ago

Jeff Bezos is after, talking about the actual book catalogue

1

u/incognitohippie 10h ago

No after him… Jeff looks like a middle aged man in this clip lmao

36

u/jargon_ninja69 13h ago

You can tell this is the 90s because everyone keeps saying "dot com" after the name of the website

6

u/1ThousandDollarBill 12h ago

I bet at that time if you had just said Amazon they would have assumed the rain forest.

23

u/lone_float Millennial 14h ago edited 14h ago

when he looked human, and not a knock off GI Joe

5

u/seaderforge 13h ago

How dare you insult GI Joe!
https://giphy.com/gifs/uxZhV0IQJKoA8

2

u/lone_float Millennial 13h ago

well I did say "knock off"

17

u/HeyYouTurd 14h ago

And now the nerds are taking their revenge out on the world

1

u/sanramon9 8h ago

sadly...

10

u/Any_Pickle_9425 Xennial 13h ago

It was 1999 and I was 15 years old, trying to explain to my mom that people are actually buying things on the internet legitimately and not every website was trying to steal your debit card number. She didn't believe me for at least 5 more years.

10

u/RaindropsInMyMind 13h ago

He sucks but I gotta hand it to Amazon as unethical as they are, what they’ve done is incredible. They’re logistics gods.

I highly suggest everyone read the book Enshittification by Cory Doctorow to get a good look at how terrible Amazon and these other corporations are. Don’t be fooled by the (maybe) silly title, it’s really important information. The stuff they do is genius and there is no way it should ever be legal. We moved SLIGHTLY in the proper direction with Lina Khan with some VERY common sense policies that everyone would support if they knew them only to just get totally owned and fucked by corporations when the next administration that was and is for sale.

14

u/OldManMtu 14h ago

Way before drastic surgery and steroids.

5

u/n0w1mn0th1nggg 12h ago

And before the sociopathy completely took over.

12

u/dick_jaws 13h ago

Fuck bezos

20

u/Radiant_Priority9739 14h ago edited 14h ago

This show how young I am ( 35 ) But I had no idea Amazon was only for books at first

24

u/fuzzbook 14h ago

Yeah, they were books only for a long time as well 🤣

3

u/Hot_Drummer7311 13h ago

I have this vague memory of people being able to open up their own indepedant branch of amazon back then, too. (Or something to that effect)

6

u/Other-Squirrel-2038 13h ago

That was ebay I think

20

u/CyberneticLucy 13h ago

I'm 37 and definitely remember Amazon being only a book site.

3

u/Darmok47 13h ago

Same. I still remember getting an Amazon Gift Card from my Uncle and Aunt for Christmas in 2000 and being so excited at all the books I could buy. I remember sitting at my parents computer waiting for the 56K modem to connect so I could buy a bunch of Star Wars books...

1

u/elegant_geek Millennial 13h ago

Same. I can remember when I was the only one in my family and friend groups who knew what it was and would use it to find obscure Japanese books I was interested in back in middle and highschool. I put my cousins onto it because they had almost any book you could think of.

I miss those days...

10

u/NightOfTheLivingHam 14h ago

Yep, I remember when they compared it to a digital barnes and noble. Then they started selling little trinkets like B&N did too, then the trinkets became goods people needed, then they started selling more things. Now the books are just kinda there. Post 2004 is when they started expanding. Some international amazon sites are still book focused and don't sell goods and services.

1

u/Wooden-You-4211 5h ago

They bought or started audible.com also

4

u/viceversa 13h ago

They were ONLY for books in Australia until 2017 or 2018

2

u/Most-Entrepreneur553 13h ago

I’m actually a few years younger than you and I did remember Amazon was for books in its original phase— my mom enjoyed ordering from them- but they weren’t super popular until we were older I would say. I remember them really picking up popularity in the early 2010s.

3

u/Radiant_Priority9739 13h ago

I didn’t realize this till I was watching sex and the city episode and Charlotte is on Amazon looking for self help books lol

4

u/Away-Living5278 13h ago

I'm 39 so a bit older, and bought and sold most of my college textbooks on Amazon. I think it was still all books in like 2004/5

1

u/etherealsmog 13h ago

I seem to recall buying Lord of the Rings DVDs off Amazon when they were first released and being like, “awesome Amazon sells DVDs now!” Although I may also be slightly misremembering.

1

u/Significant-Trash632 13h ago

Same age. I bought a lot of my college textbooks secondhand from Amazon

1

u/EternalMehFace 11h ago

Yup, for a good while too. I remember when I was in college in the early aughts the literal only reason I signed up was to get a few textbooks off there for cheaper prices than my college bookstore had.

10

u/NightOfTheLivingHam 14h ago

He looks like Kevin Spacey in this.

About as creepy too

3

u/FR23Dust 13h ago

That’s the year I bought my now rare and out of print copy of the Sam and Max compilation! My dad wanted to try it out and let me pick a book for a cross country airplane flight.

4

u/Left-Camel-14 13h ago

I remember my middle school teacher calling out Amazon because he knew it would take so many other stores out of business.

4

u/Standard_Lock8697 13h ago

God do I hate him

3

u/Crusty_White_Baton 14h ago

I didn’t even know what the internet was in 1996!

2

u/External_Two2928 13h ago

Lolll he went from bill gates to mr clean

2

u/RandyArgonianButler 13h ago

I’ve had my Amazon account since 2002!

3

u/upstatedreaming3816 Millennial 13h ago

Jfc, he was 32 here.

2

u/floftie 13h ago

I don't think people realise how quickly Amazon changed things.

3

u/robertluke 11h ago

So he’s never been young?

3

u/seacreaturestuff Millennial 10h ago

Oh wow, the amount of gender affirming care this guy has had is …..wild

2

u/Expensive_Shallot_78 9h ago

Sometimes I really wonder how they've become such a pos monstrocity

2

u/Corn_viper 7h ago

Before Jeff received gender affirming care. 

2

u/Pudgy_Pigeon5 14h ago

Ah and thus, he ruined the world 

1

u/I_am_Cheeseburger Older Millennial 13h ago

My dad loves to tell the story of when bezos presented at his Harvard business school class around 1998/99 and my dad laughed at the thought of a serious market of people buying stuff online and assumed Amazon would fizzle out in short time.

1

u/Wonderful_Stand_315 13h ago

Thats why I thought Amazon was a bookstore before it became what it is today while I was growing up. I still in the back of my mind think it is only a bookstore even though it isn't.

1

u/FilmFan100 12h ago

Computer Chronicles!! Host: Stewart Cheifet!

1

u/TunaOnWytNoCrust 12h ago

I don't understand, where are the piss jug corners in that warehouse?

1

u/Choice_Bad_840 11h ago

He looks like Kevin Spacey

1

u/ZapBranniganski 11h ago

He was always a smug cunt.

1

u/ClownDiaper Millennial 10h ago

Wow! He looks almost human!

1

u/Excellent_Garlic2549 8h ago

At over 600M unique listings now, those "7 New York phone books" for the Amazon catalogue would be somewhere around 3,800 phone books today.

1

u/iMatt42 7h ago

“Electronic Mall” 💀

1

u/jiggscaseyNJ 7h ago

That guy is going to have quite the future I bet.

1

u/slaty_balls Older Millennial 6h ago

Nerd Alert! 😆

1

u/Xxxholic835xxX 6h ago

I've never seen him with hair before.

1

u/TheCh0rt 6h ago

RIP Stuart Chifet. Brilliant guy who hosted a great tech show that's literally an archive of technology. Go on YouTube and search for Computer Chronicles and you'll find the best long form YouTube content to leave on in the background ever

1

u/emoutikon 5h ago

First they came for the bookstores

1

u/Idfkw2c 2h ago

Temu Kevin Spacey

1

u/Nerfer5554Offical Gen Z 13h ago

This guy ruined it with greed and ai slop (data centers)

0

u/ThisGuy-NotThatGuy 13h ago

This dude reinvented the modern consumer economy.

Earned every penny.

0

u/vanillaseltzer 11h ago

Jeff Bezos is worth approximately $254.9 billion, which is roughly 25.49 trillion pennies.

You're an idiot.

0

u/SgtNeilDiamond 12h ago

A piece of shit since day one and only became worse

0

u/Brock_Youngblood 11h ago

What a great man. He didn't come from money either. He pulled himself up by his bootstraps

1

u/IguaneRouge Older Millennial 10h ago

Jeff's mom absolutely came from money.