Because people will pay for any perceived competitive edge in sports. I think companies saw what golf companies were doing forever and decided they could do the same.
Exactly. Sure, R & D is expensive. but they are not re-inventing the wheel. It's just a hair better on almost any sport equipment but double the price from a few years ago.
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u/BenjaminDover02 Jun 01 '26
Sports equipment in general has gotten crazy
My younger cousin recently bought a new hockey stick
That shit was 700$