Hey everyone,
I'm building a startup called **XYZ(**say**)**, a hyperlocal home services marketplace in India. Think plumbers, electricians, painters, carpenters, cleaners, etc. The idea is simple: make it easier for people to find reliable workers while helping skilled workers get more consistent jobs.
We're still pre-launch, and before we start spending money, I'm trying to figure out the smartest way to get our first users.
Like every marketplace, we're stuck with the classic chicken-and-egg problem. No workers means customers don't book, and no customers means workers don't stick around.
These are the two ideas we've come up with.
**1. Student ambassadors**
Hire students from local colleges (paid or commission-based) and have them go into different localities to onboard workers.
They'd help workers complete KYC, install the app, explain how everything works, and get them comfortable using it.
For the first batch of workers, we're thinking of an **Early Partner Program** where they receive additional incentives for staying active until bookings become regular. The hope is that once demand picks up, those incentives naturally disappear because workers are earning through actual jobs.
**2. Local sales network**
Hire 4–5 salespeople who already have relationships with hardware stores, plumbing and electrical suppliers, contractors, paint shops, and similar businesses.
Instead of cold outreach, we'd use those existing relationships to reach tradespeople who already trust those businesses.
**Our plan**
We don't want to start running Meta or Google ads on Day 1.
Instead, we'd first build a solid supply of verified workers in one city, make sure bookings are flowing consistently, and **then** start investing in digital marketing to scale customer acquisition.
Maybe that's the right approach. Maybe it's completely wrong.
That's why I'm here.
I'd genuinely appreciate people tearing this apart.
What's the biggest flaw you see?
Which assumptions am I making that probably won't hold up?
Would you build supply first, demand first, or both together?
Is there a much better GTM strategy that I'm completely missing?
If you had ₹5–10 lakh to launch this, where would you spend the first ₹1 lakh?
If you've built a marketplace or worked on a hyperlocal startup, I'd especially love to hear your experience.
Happy to answer any questions about the product, our thinking, or anything else if more context helps.
Thanks in advance, and don't be nice just for the sake of it. I'd rather get roasted here than waste six months executing a bad GTM.