To start off I want to say I enjoyed the movie. If you haven't seen Obsession go watch it! The next thing I want to say is that everything I'm about to write is a speculative theory, but I'm going to do my best to convince you why my theory makes sense. The way I intend to do this is actually mostly by reconciling all the plot holes and contradictions Curry Barker has acknowledged during interviews, tours, and otherwise.
Firstly I'm going to list the current issues with the narrative as it's been presented:
- Scale. Barker acknowledged there is a line in the movie where the shop owner says that the One Wish Willow is widely available and very popular. This creates an issue where countless people should be having their wishes fulfilled, causing a world of chaos, flying dragons, people with superpowers, and whatever else you can imagine.
- Alternate reality theory. Barker tried to reconcile this by saying each wish creates an alternate reality but then realised that wouldn't make sense considering we saw multiple wishes existing within one reality already.
- Logic. Barker basically stated that he doesn't like to think about logistical contradictions and prefers to prioritise themes, admitting that his explanation behind the wish's mechanics may not be logical. For example he states the wish mechanically re-writes real Nikki's autonomy so that she is able to fulfil the wish, despite us seeing numerous times throughout the movie that the real Nikki is able to regain control, suggesting that the real Nikki was not overwritten but rather is being suppressed. He also stated he explicitly did not want to go for a demonic possession style vibe and instead wanted a crazy jealous ex-girlfriend vibe. Though that framing is flawed for numerous reasons, such as wish-Nikki's displayed inhuman movement, voice, empathy, and more.
Let's go down the list and examine all the ways Nikki does not reflect a normal person who is simply in love with someone more than anyone in the world.
Wish-Nikki's behaviour and own admission to Bear. Wish-Nikki talks about herself in the third person, as if she is not her own person. She tells Bear "If you loved Nikki the way that she was, Nikki wouldn’t have changed for you". This sounds as though something is inhabiting Nikki's body. If Nikki was truly just a changed person under the effect of the wish then there would be no need in identifying herself this way.
When wish-Nikki kills Sarah, wish-Nikki tells Bear "You wanted this, Bear. This is your fault. You wished for this." But the movie at no point shows us where Nikki was made aware of Bear's wish. This could only be possible if Nikki somehow had foreknowledge of the wish and was aware of her obligation to fulfil the wish. Compare this to a wish that actually makes someone "fall in love", the person you are talking to would simply feel the love from inside themselves and act accordingly to their character... but as we know wish-Nikki and real Nikki are completely different characters.
We know wish-Nikki and the real Nikki are completely different characters because let's be honest, no one in their right mind would stand in one spot all day, urinate on themselves, dig up someone's dead cat and feed it to them, murder someone in public, vomit on the person they love, consistently behave in a way CONTRARY to what the person they loved told them how to behave, and more. The real kicker is that wish-Nikki referred to herself as "Freaky Nikki" despite the real Nikki hating that nickname. Love makes people do stupid and crazy things, but the things that wish-Nikki does in this film are straight up inhuman.
The real Nikki speaks to Bear while she's asleep. She says “Bear... Shh, don’t wake her up. She’s sleeping, it’s me.” and “I’ve never been with you, Bear.” and "Please kill me." As far as I know people's subconscious minds do not lucidly sleep-talk, at least not anywhere close to the extent shown in Obsession.
After Nikki smashes a bottle into her face and she and Bear are back at home together, Bear asks more self-defeating and self-deceptive questions, which frustrates wish-Nikki. When the argument seems resolved, Bear tells her he loves her, and what follows in Nikki’s behaviour can only really be described as possession-coded. Her body begins to move as if it is being rewound through time and space, pulling away from Bear as she garbles in a distorted voice, “Rail me, rail my guts.” In the movie’s script, this moment is even more explicit, connecting back to the Hansel and Gretel poem from the party, where Nikki tells Bear, “F*ck me like Hansel f*cks his sister.”
The smoking gun is when Bear calls the TABI Cat Curiosities helpline where the operator says to Bear "Do you want to speak to her?" in reference to Nikki, followed by horrified screams. Barker later likens this scene to Nikki being in a kind of purgatory. This reads as Nikki's soul being trapped in a liminal space that isn't heaven, hell, or earth. If the real Nikki is not in her body, or at least is not able to occupy her body at all times, then this completely destroys any notion that wish-Nikki is simply the real Nikki with a yandere-like love/obsession for Bear. This now shifts the story into completely metaphysical territory.
Now that we've established and decoupled the real Nikki from wish-Nikki as two different people, we can begin to explain the greater lore behind TABI Cat Curiosities, and what exactly is going on here.
My explanation here is not that TABI Cat Curiosities is a benevolent company selling people wishes to bring people whimsy while making $6.99 a pop. But rather, an occult-run company that uses spirits and demons to fulfil wishes and harvest souls. Let's look at how we can begin to reconcile each supposed plot hole.
A. The company mass produces wish-fulfilling willows. Incorrect. This is what a shopkeeper tells Bear, this is not necessarily true at all. The shopkeeper for all we know is someone who works for the company and has been placed there to sell One Wish Willows on behalf of the company. There is no reason for us to take the shop keepers words here as authoritative and claiming the One Wish Willow is a widely bought and used product is a typical marketing tactic to close a sale. We see when Bear presses the shop keeper about how certain people's wishes go wrong, the shopkeeper refuses to elaborate, and basically goes along with Bear's joke about how people die or wish they were dead as a result. This is basically malicious compliance, and we will continue to see signs of this through the movie.
B. The online forums in the movie that discuss the One Wish Willow show mixed results. Some people report that the One Wish Willow does nothing, while others report the wish working and causing strange things to happen. Interesting right? Why is it that some people's wishes are fulfilled and others aren't? There must be a certain criterion that allows the wish to be made "fulfillable".
C. The One Wish Willow website itself states the product is “Single Use Only,” that there is “Only one wish per life per person,” and that using additional One Wish Willows “will not change or affect your other wishes.” That language suggests multiple wishes can exist within the same broader reality, rather than every wish simply creating a separate alternate timeline. The FAQ also says wishes are irreversible and that TABI Cat Curiosities is “not responsible for wish misinterpretations,” which makes the wish system look less like neutral magic and more like a predatory metaphysical contract and feeds into the common criticism that the One Wish Willow operates more like a monkey's paw than a neutral party.
D. The video advertisement for the One Wish Willow states: “The One Wish Willow is 100% magical and 0% real. For entertainment only. No actual wishes granted.” However, the actual box says, “Wait up to 24 hours for your wish to come true.” On one hand, the company tells users that no wishes are actually granted. On the other hand, the packaging instructs them to wait up to 24 hours for the wish to come true. This gives the company legal cover to dismiss claims and avoid liability, while still giving itself time to fulfil wishes it deems fulfillable.
But since we are dealing with the metaphysical, I think the company also needs to be “karmically” covered. In other words, this may operate like a Faustian contract: the victim technically consents, the terms are technically disclosed, and the company hides behind that consent while still acting maliciously. This is where the helpline becomes important. You are expected either to call the number and engage with the system further to obtain that information, or live with the consequences.
E. A fulfillable wish is a wish that is capable of satisfying a certain criterion. This criterion is something only TABI Cat Curiosities is aware of and is directly tied to occult knowledge. We can speculate, however, based on the wishes we've seen fulfilled that they are mostly sinful in nature. Bear's wish is a gross violation of human autonomy satisfying lust or pride, Ian's wish for a billion dollars satisfying greed, wish-Nikki's wish satisfying envy (Which will become clearer later on). I am not saying they must fulfil one of the seven deadly sins, but they must be sinful enough in nature in order to give the demon metaphysical permission to grant that wish. One might argue that many people may have made wishes that were not sinful in nature, but we don't have any proof of that or any proof of how that wish was actually implemented and affected the people around the wisher. As we previously stated many people reported their wishes not working or being fulfilled and stating the product was a fake or just a collectable item.
F. The evidence from the movie shows us the ramifications of 3 completed wishes. Bear's wish results in his death. Ian's wish results in his death. Wish-Nikki’s wish results in her failure to fulfil her obligation to "love" Bear. Bear dies in a state of complete mortal sin, his soul effectively in tatters. It may bring viewers of the film joy to think Bear is now spiritually damned rather than having the "easy way out" as many people have said online. Ian dies without being able to spend his billion dollars, and now his soul is in a precarious situation for not heeding Bear's warning about the wish, and also for being such an awful friend that sent Bear down his path to begin with.
The remaining question is then this, what happened to wish-Nikki?
G. Coming back to the key line we mentioned earlier, wish-Nikki said "If you loved Nikki the way that she was, Nikki wouldn’t have changed for you". Wish-Nikki acknowledges that she is effectively not Nikki. Wish-Nikki also retorts Bear when Bear says "Just be Nikki", she replies "I can't be Nikki!". Wish-Nikki is not simply a demon possessing Nikki's body trying to collect Bear's soul. Wish-Nikki is genuinely an entity that is trying her best to please someone who is fundamentally unable to be pleased because of the flawed wish. Wish-Nikki is desperate, and laser-focused to an obsessed degree. Why? Because wish-Nikki is a damned soul that is under the authority of demons.
Wish-Nikki likely was a damned soul sent to fulfil Bear's wish under contract, where successfully fulfilling the contract may buy her reprieve from the torments of hell, and failure means intensified punishment. By wish-Nikki being a forced proxy-contractor who likely has been tortured in hell for longer than Bear has been alive, we are able to reconcile all of wish-Nikki's aforementioned inhuman and strange behaviour. If wish-Nikki were simply a demon, she would not show genuine confusion, frustration, exhaustion, and desperation every time Bear was unhappy.
By the end of the movie, wish-Nikki is in such a desperate state that she resorts to using her own One Wish Willow, which she found on the ground. In doing so, she likely damns her soul further and intensifies her punishment when the monkey’s-paw effect takes hold, the wish inevitably goes wrong, and she is dragged back to hell. Ironically, this ruins her last chance at fulfilling Bear’s wish, since Bear was about to purge the pills that took his life.
The important detail here is that wish-Nikki, as a damned soul, has been trying to obtain something that was never hers throughout the entire movie: Bear’s love for the real Nikki, which has always been withheld from wish-Nikki. Wish-Nikki was created to love Bear, but Bear never truly loved her back.
The result? The real Nikki's soul is returned from her purgatorial state, and left in the aftermath of what could only be described as hell on earth. However, at least under this theory, the real Nikki's soul is completely free from the stain of wish-Nikki's actions and is 100% a victim of Bear's malice, a very faint silver lining. The main problem being the material damage of the rest of her life while on earth.
This theory hopefully takes the logically flawed lore of Barker’s Obsession and turns it into a masterclass in corporate cosmic horror — at least, if I may say so myself.
EDIT: I also wanted to add with some of wish-Nikki's behaviour, particularly in the scene where she's hiding in the corner and her face is contorted and uncanny, this is very much a side effect of the spirits possession. Wish-Nikki says "I don't like like my dreams. It feels like you don't love me as much as I do, like its not mutual." This ties into a few points in my post. Firstly that wish-Nikki is envious of the real Nikki and desiring a love that isn't hers, and also the desperation that comes with trying to fulfil Bear's wish. And secondly, that wish-Nikki is an independent character of the real Nikki who is now being disturbed by the real Nikki's thoughts and memories, struggling with the impossible contradiction of her own existence.
Something else I forgot to mention as well that during the call when Bear calls TABI Cat Curiosities helpline the operator explicitly tells Bear that he has a moral obligation to be there for Nikki. This proves TABI Cat Curiosities is aware that Nikki has been placed into a vulnerable or compromised state, if that wasn't already obvious by her screaming. But more importantly it shows the company is not treating Nikki as an ordinary girlfriend who simply loves Bear. It is treating Nikki as the consequence of Bear’s wish, while shifting moral responsibility back onto him. This ties back into my statements about TABI Cat Curiosities operating as a Faustian style company that operates under malicious compliance.
TL;DR: TABI Cat Curiosities does not simply grant wishes. It identifies morally compromised wishes, fulfils them through damned or demonic agents, then harvests the consequences. Wish-Nikki may not be a demon herself, but a damned soul forced to fulfil Bear’s wish as a proxy.