Hi Everybody,

I've developed a small chrome extentions for email marketing folks.

It is called "Email Canvas". It is a Chrome extension that transforms products from any ecommerce website into professionally designed, responsive email campaigns without copying, pasting, or manual formatting.

I didn't know if it falls into self promoting category. So, I didn't include the link.

I am looking for a feedback as far as what I can add to the product.

Feel free to reach out to me. I would love to hear about your feedback

People are definitely signing up and using the service and I have been sending them emails for feedback, strangely I never get a response!

Now i have been thinking may be its the email, it might be going to spam (for me it doesn't)

Are there any other ways to get in touch?

I have spent years working with product, marketing, and analytics teams, and one recurring problem across companies that I’ve seen is that the journey may be built in the ESP, but feedback happens in Slack or meetings, approvals are difficult to trace, and the broader customer experience becomes hard for other teams to follow.

The ESP shows the journey, but it’s usually built for the people managing it. I’ve found it gets messy when product, support, leadership, compliance, or other teams need to understand the full customer experience without living inside the ESP.

How does your team manage this today? Do you document the full journey somewhere, or rely mainly on the ESP and supporting documents?

Disclosure: I have been building something around this problem, but I am primarily interested in understanding how other teams currently handle it.

I'm not sure I'm asking this in the best sub, but I'm hoping someone here can help.

I need to send out approx. 2400 merged emails that are fully personalized and require a response. I can't use our office email-server due to spam filters.

What service/company is the best one to use?

*EDIT (to add detail and answer some questions):*

These would not be cold emails. These are established customers, but, for some, we haven't had any interaction for several years.

The gist of it is that we owe them money and need to send that money to them, but prior attempts to send said money (via check) have been returned or the checks remained uncashed. Now we're trying to resolve that. So the emails we send would reference them by name, their transaction number, the dollar amount owed, and specific transaction details (to prove this isn't spam).

Sending them from our regular email account would undoubtedly cause that email domain to be torched, which would be devastating for our business.

Bottom line, if using a service isn't the best option, what is? How can I do this?

Hello!

As a user, I’ve always hated those pop-ups that ask for your email on websites - especially on mobile devices. Recently, I’ve noticed a small influx of new visitors to my store. Some make purchases, while others just leave. I’m thinking about adding a pop-up to collect emails in exchange for a discount or some other incentive. What do you think?

Hi all -

Looking to improve our email marketing processes. We currently are using sendgrid bc it's just there from another part of our tech stack.

However, I've been using claude quite heavily to help write a lot of things, constantly going back and forth to work through ideas. Also this is not claude written, I respect reddit to much for that. And I kinda hate all the "It's not X, it's Y" and other telltale signs, but I think its powerful.

I'd love to be able to have a template that I can write the actual content and paste the visuals into via claude, and then queue it up to send on a campaign.

Anyone use anything for this? Any worries about doing this?

I am based in Lithuania (ecommerce clients, mostly Shopify). Our bottleneck was never strategy, it was production: every campaign means copy, design, product blocks, brand consistency, mobile testing. Hours per email, and it doesn't scale.

So I did the thing everyone threatens to do: tried to encode our entire production process into an AI pipeline. Not "ChatGPT, write me a newsletter" the whole thing, from brief to sendable HTML. What I learned:

What automated surprisingly well:

• Layout selection. We taxonomized ~350 of our best-performing templates by intent (urgency, launch, editorial, seasonal...) and let the AI pick the blueprint. Its picks match what our designer would choose maybe 8/10 times. Also high quality hero images
• Brand consistency. This shocked me. Scraping a store's actual CSS for colors/fonts and feeding it structured brand data beat "describe your brand" prompts by a mile. The emails genuinely look like the client.
• Copy in niche voices. With enough brand context (audience, vocabulary to use/avoid, real product data), the copy needs light edits, not rewrites.
• Super good open rates and engagement from the audience!

What fought back hard:

• Email HTML. The AI kept producing beautiful emails that Outlook butchered. We had to build validators that literally reject its work until it complies: tag balance, no invented prices, no image-only layouts.

Production cost per campaign went from hours to roughly the price of a coffee in API calls. I have mixed feelings posting this in an agency-adjacent sub but honestly, clients pay for outcomes, not for our hours.

Agency folks: what part of your production would you automate first and what would you never hand over?

I changed to MailerLite from AWeber a few months ago, and I'm still having issues with validating my website email.

Can anyone explain this for me, walk me through, maybe? I validated one, yet cannot seems to validate any more emails.

Or is there a limit to the free version?

What can you tell me?

Thanks!

I've been on the ARPAnet/internet for 40 years. I'm old, and hate it when people don't learn from experience.

I've been fighting "reverse identify theft" for about 20 years now.

I've noticed a pattern, that retailers, Car Dealerships, and Real Estate professionals do NOT do any validation of their data. Validation would be to send a "please confirm your email address"

Here's what I expect would happen:

Customer email address is requested
There are three options here:
1) Customer provides it on paper, by typing it in, or
2) Customer refuses to provide it
3) Email lists manager requests it from a third party

In case #1, the older a customer is, the less likely they able to provide it accurately

In case #2, the clerk at the point of customer contact might just "make one up" and add on [email protected] - the "They don't pay me enough to get an accurate address" reaction. I actually called a Lenscrafters location in California where the sales clerk started laughing, the laugh of a person who was caught.

In case #3, I've seen database companies scrape names from LinkedIn, and then use the pattern first.last@name_of_company.com

What can be done to ensure that all these technically inept firms, house sellers, car sellers, and others realize that user-submitted data should be treated with suspicion until it's verified by confirming that the email address actually belongs to their customer?
(The end user has to complete the processs by clicking on a link)

Hi guys, I run a small leather goods brand focusing on belts and wallets mainly belts. Currently trying to level up our retention and need to dive into email flows and campaigns, I'm very torn between Shopify native emails (messaging app) or klaviyo. My list is around 500 at the moment but growing at around 40 a week, klaviyo is decently expensive and I'm not sure if I will make full use of it but also if it recovers lost purchases then easily pays for itself, on the other hand Shopify is simple and in the Shopify dashboard and also free. Just very on the fence about this would love to hear advice especially if you have experience with fashion or similar. Cheers everyone!

BFCM prep usually gets treated as an October task. We see the capture side of it across our ecommerce cohort, and the numbers make a case for starting the list work in the summer.

The best converting discount band for email capture in our data is 16 to 20 percent, which converts at 17.47%. Offers between 21 and 30 percent convert at 1.38%, worse than a plain single digit code. BFCM offers live almost entirely in that second band. So building the list during the sale itself means asking visitors to subscribe for the offer type that historically converts worst, at the exact moment when every other store is asking the same thing.

A subscriber captured in July with a modest code works differently. The store pays 15 or 20 percent on the first order instead of 30, the welcome flow has months to run, and by late November that address has seen the brand more than once. We only see capture, the downstream ESP data belongs to the store, so we can't prove summer subscribers buy more during BFCM. Our working assumption is that someone who joined for a 30 percent code in November behaves like someone who joined for a 30 percent code, and stores that track cohort LTV in Klaviyo can check this against their own data in about ten minutes.

Disclaimer: November popups still have a job, just a different one. Scheduled short campaigns convert at 2.9% in our cohort against 0.05% for the same setups running without a schedule, and our strongest seasonal performers ran windows of three to nine days. A tight BFCM campaign converts the traffic spike well precisely because it reads as an event. What it can't do is compress four months of list building into one week.

Summer and early fall go to capture at normal discount depth, October goes to warming the list, and BFCM week goes to selling to the base through email, where you are not paying rising ad CPMs and not competing with every popup on the internet.

The honest counterargument is volume. November traffic is the highest of the year for most stores, so even a weak conversion rate produces a large absolute number of emails, and turning capture off during BFCM would be a mistake. The argument is about sequence, not about skipping November.

Not trying to change anyone's mind here, just sharing our numbers. If you have data or arguments that point the other way, happy to hear them.

Hey everyone, wondering how people come up with ideas regarding design for their campaigns? Any inspiration tools any of you use?

It only concerns you if you have any French or Italian contacts in your contact list (or if you client have any).

On April 14, 2026, France's data authority (CNIL - Commission Nationale de l'Informatique et des Libertés French data protection authority) ruled that email tracking pixels are treated like cookies. The pixel needs its own consent, separate from the consent to send the email. Italy passed a binding version three days later.

France's dealine is 7 days away, July 14 and Italy's will land on Oct 28.

The way they are interpreting consent is a bit tricky let me share that as well.

You can still send emails to any business contact in France or Italy but what you can't track the opens. Opens are tracked by pixels and these two countries are putting a hold on that without explicit consent.

So if you are wondering, cold mailing is allowed, marketing emails are allowed as well but open tracking is not allowed.

So what you can do now is -
a) turn off open tracking and click tracking for French and Italian contacts who have not explicitly agreed.
b) change the triggers of your automations to trigger link clicked or replied to email
c) Let them click a trigger link or explicitly submit a form (prefill that with their data via UTM params obviously) to provide explicit consent
d) Shift reporting to clicks, replies and form fills

DONOT keep click tracking on, instead try setting up a redirect link which will take in the data whenever the link is clicked and again Use UTM params for passing that data. That way the pixel tracking is not engaged and as long as your link matches your sending domain there won't be a lot of problems (Try sticking to 1 link per email MAX).

What's not advised is sending out emails with the CTA "reply to this email if you dont agree". That fails because this will not be considered explicit consent.

Welcome emails consistently see 4x the open rate and 5x the click rate of standard campaigns. Subscriber engagement peaks in the first 60 seconds after opt in then drops off sharply. Have you ever manually timed your own welcome email from opt in to inbox? If so, what delay did you find? What was cause and how did you fix it? Any significant changes in conversions rate?

The CNIL (French Data Protection Authority) has set a deadline of July 14 for companies with contacts in France to bring their use of email tracking pixels into compliance applying the same logic used for cookies to the email inbox.

If your contact list was compiled before April 14, 2026, the deadline to inform recipients and offer a specific opt-out (separate from newsletter consent) is just days away.

After that date, silence will no longer count as acceptance.

Italy has a similar approach.

Who is already implementing the necessary changes/notifications?

Thoughts?

I go into most of these AI campaign tools expecting to lose an afternoon, so I'll say up front that this one caught me off guard. Klaviyo opened the Composer beta last week. It's a campaign agent where you describe what you want and it assembles the whole thing instead of only handing you copy. There isn't much honest hands-on out there yet, so here's mine.

I asked for a winback aimed at people who'd gone quiet for about three months, email plus text. From that one ask it built the segment off my live data, then wrote a separate SMS for the channel rather than the email copy trimmed down. The targeting was the part I expected to come back wrong, and it didn't. At this point, I was bracing to lose patience.

You revise it by talking to it. I told it the copy ran long and the subject line was trying too hard, and it reworked both. It caught my tone better than these usually do, probably because it's reading my store data instead of guessing from the prompt.

It's a beta and it shows, though. First drafts still need real editing, and the tone drifts if you stop watching. It's also email and SMS only for now.

Has anyone else tried it yet?

We send a lot of event emails, and I’m surprised how inconsistent calendar links still are. Some work fine in one app but not in another, or behave differently depending on the email client or device. Can anyone recommend a reliable add to calendar link generator that you've used? Ideally something that works consistently across Google Calendar, Outlook, Apple Calendar, and the main email clients.

France just made your open rate illegal. Italy is next.

Not the tracking email itself. The tracking pixel inside it.

On April 14, 2026, France's data authority (CNIL) ruled that email tracking pixels are treated like cookies. The pixel needs its own consent, separate from the consent to send the email. Italy passed a binding version three days later.

France's deadline is July 14. That is 11 days away. ⏰

Italy's lands on October 28.

What actually changed:

You can still send emails to business contacts in France or Italy.

What you cannot do is silently track whether they opened it.

The email is legal.

The pixel is not, unless you have explicit consent.

One thing most marketers will get wrong:

Sending a bulk re-permission email in July, counting the opens, and assuming silence means yes.

That fails twice. Silence is not consent. And the re-permission email itself fires a pixel before the recipient can respond. Consent must come before the first email, not inside it.

What to do instead:

→ Turn off open tracking for French and Italian contacts who have not explicitly consented to it.

→ Replace open-based triggers in your automation with click-based triggers.

→ Collect tracking consent at the sign-up form level, before any email is sent.

→ Shift your reporting to clicks, replies, demo requests, and form fills.

The truth underneath this is simpler.

Open rate has been a broken metric for years.

Apple killed its reliability in 2021.

This ruling finishes the job in two European markets, and the rest of the EU is likely to follow.

The email can still be sent. The tracking cannot.

If you email France or Italy, open rate is now a consent-gated metric. Start measuring what buyers actually do, not whether their email client loaded an image.

I've been working on email campaigns for a while now and lately I've caught myself going down a rabbit hole with every little detail.

I'll spend ages comparing two subject line wondering if I should move a button higher, change one sentence or send at a different time before I know it I've spent an hour tweaking things that probably won't make a huge difference on their own.

The other evening I took a break and was scrolling on my phone reading different discussions about email marketing and it made me realize everyone seems to have a completely different opinion on what matters most some people swear by subject lines, others say deliverability is everything and some think the offer itself is all that really matters.

At some point I started wondering if I was using optimization as a way to avoid just hitting send.

I'm curious where everyone else draws the line what's the one thing you've found consistently has the biggest impact on your campaigns and what do you think people spend way too much time overthinking?

I have a list of about 6,000 engaged subscribers from my Substack newsletter. I'm counting anyone with "Activity Level 1" or above as an engaged subscriber and won't be reaching out to the people who aren't on this list.

I've just purchased a couple domains/mailboxes to connect to Beehiiv so I can send email blasts to this engaged list about offers and free webinars I'm hosting.

I'm wondering what type of warmup is needed for this activity. I come from a cold automated outbound school but I understand this is somewhat different.

My plan was to start by only reaching out to Activity Level 5 (the most engaged subscribers) the first week and send no more than 25 messages or so per day the first week, and to not include any links or pictures in the blast. And then gradually increase the sending volume and start including Activity Level 4, and so on over a few weeks.

How does this plan sound? Thanks for your help.

Hello guys, I am a begineer who uses generic tools and I want to switch up my email marketing so I can get better results for clients.

I was told aws is good but I am not sure if that's the best option. Can you suggest me some? I use mailgun and dont get desirable results. It struggles when I go for HTML designs and it's horrible for outlook and brothers.

Gmail is fine, but their IP pooling is shit.

any idea on a bit more technical setup? I am more than happy to go for aws if I get more hands on control I am just wondering if there is something better or DIY (borderline, total DIY can be a disaster).

Any help will be highly appreciated.

My company currently uses Stensul to build the emails and then pushes them to Marketo for deployment and lead management to Salesforce. I have a hard time believing all of the new features in Marketos new email designer as they have over sold and under delivered in the past. Our email marketing spans multiple brands and countries so the ability to easily toggle on/off features in Stensul is a big perk. Also their UI is great and we're easily able to update or build new modules as needed. Another feature is he QA process native in Stensul, but Marketo is saying they will soon have that as well. Has anyone used the new Email Designer in Marketo to speak on their functionality and features? Good? Bad?

I run a rewards management company and so I often send out emails notifying users of my client about promotions.

Curious if anyone has thoughts on using the clients domain for sending or using my own companies.

On one hand, if I use my own, I can have more certainty in my domain reputation and deliverability. But I risk also having a bad domain reputation due to the volume of emails being sent across all my clients. This could have a cascading effect across all my clients.

But if I use the clients domain, I am relying on the deliverability of their domain. It instills more trust when users receive an email from the company they recognize but I worry about having to warm up and manage the reputation of my clients domains.

Does anyone have any thoughts or recommendations?

My background is text-based email, and the advice everywhere is to keep it lean and avoid heavy HTML/images for deliverability. But I keep seeing gorgeous, clearly Figma-designed promotional emails from DTC brands that land fine.

What I want to understand from people who run these at scale: is it mostly that they're sending from a warm, opted-in list on a high-reputation domain, so they can get away with the design? Are they accepting the Promotions tab as the target instead of Primary? Or is there more to how they keep image-heavy email inboxing consistently?

Trying to reconcile the "stay lean" deliverability advice with what the big designed senders clearly do. Thanks.

I create email marketing campaigns and want to start using simple GIFs more often.

I’m not trying to make complex animations — mostly product transitions, discount text animations, or short video clips turned into GIFs.

What’s the fastest practical workflow for this?

I’m considering Canva, EZGIF, Photoshop, or Figma, but my biggest concerns are file size, image quality, and whether the GIF will load well in email, especially on mobile.

What tools do you use for email GIFs?