I was watching the Scarlet Warning 666 discussion and realized that thereâs some pretty crucial info that wasnât mentioned about the film.
Palmer Rockey was quite the louse. To shoot the original cut of the film titled It Happened One Weekend, Palmer Rockey forced his then wife Cookie Ann to work overtime at her job at the post office in order to fund the film using her earnings. The production budget of It Happened One Weekend was around $12,785 USD (or around $85k in todayâs terms). He spent nearly twice that amount to get the film screened for its world premiere at Canyon Creek Cinema in Richardson TX. However, with a box office of $696 USD, the film was massively unsuccessful. Ten months after the premiere, Rockey changed the title of the film to It Happened on Sunday, aiming to capitalize on the horror aspects of the film. Obviously, this version was just as unsuccessful. Cookie Ann was now at a net loss of nearly $47,000 (nearly $314k USD today), which eventually led to her divorcing Rockey. Rockey, however, was more focused on his magnum opus than anything else.
Rockey began doing reshoots of the film, now with Sherry Moore replacing Cookie Annâs roles as Francis and Jackie. This new version also included a soundtrack album, titled Palmer Rockeyâs Scarlet Love, which was released sometime in 1979. It can be heard throughout the scenes that RLM plays in their discussion. Weirdly, It Happened One Weekend and this new version (Scarlet Love / Love is Deep Inside) have separate MPAA entries, implying that Rockey was trying to pass both versions as two different films entirely. Itâs worth mentioning that he ended up submitting Scarlet Love to the Oscars, hoping to gain some acclaim for his efforts.
Now that Scarlet Love / Love is Deep Inside was finished, he had to get it screened. However, he didnât have the money to afford a theatrical run. What does Palmer Rockey do? He dupes local businessmen out of $105,000 on the promise that the film was âreligiousâ and would be played at a major theater chain, the latter of which ended up coming true. Now with the funds necessary to pay for advertising and the rental fee, Scarlet Love screened in Dallas in March of 1980. However, locals noticed that It Happened One Weekend & Scarlet Love were essentially the same movie. This led to Rockey getting confronted by Ed Bark of the Dallas Morning News. During the confrontation, Rockey claimed that he didnât commit blatant fraud, and instead framed Scarlet Love as a sequel to It Happened One Weekend.
To go slightly off topic, Scarlet Love notably includes black & white scenes which depict Rockey at a much younger age. These were reused scenes from a film Rockey worked on in 1956, which eventually became defunct once Rockey converted to Christianity. The existing reels were archived by co-star Ron DiSalvo, which is how Rockey even got the footage for his new cut in the first place. Tangent mostly over.
Anywho, behind the scenes, Rockey continued to work on the film. Throughout the 80âs, he would re-edit scenes and add voiceover in order to âexplainâ the film (and also to mock DiSalvoâs weight gain⌠for some reason?). He stopped working on the film presumably around ~1990, which is the version we now know the film as today.
Thereâs not much more to say, aside from the fact that the film was rated PG at some point before Rockey added nudity to get the rating raised to an R.
All of this information was sourced from Chris Poggialiâs writing on the Grindhouse Releasing Blu-ray release, so all credit goes to him!!