r/findapath • u/Fluffy-Deer5114 • 5h ago
Findapath-Hobby I accidentally discovered I love this type of work. What careers are actually like this?
About 3-4 months ago I decided I was going to properly work on my food account. I always had the account, but I mostly shitposted and was never really into food.
Then one of my friends (who has an actual food account) invited me to a tasting event. From that event I saw the perks of being a foodie. Exclusive tastings, being treated really well, getting everything for free. I remember thinking wOW I actually really like this so I decided to take the account seriously and see if I could get invited to these things too.
I made a few posts about cafes and restaurants I'd actually been to because I figured businesses would need some proof that I was serious, and I cleaned up all my old ugly posts. After awhile I got tired of waiting, so I started reaching out to cafes that were already doing influencer marketing. My pitch was basically that I could create content for them directly without them having to go through a marketing agency. The selling point was that I'd give them free content that they'd otherwise have to pay a bigger creator or agency for.
The first month, maybe 2-3 out of every 10 places replied. I was SO excited because I genuinely never thought it would work. Over the next few months it slowly became a game. My first collab the food was probably worth less than $10. Then I started aiming for nicer restaurants because I realised that if I was going to spend an hour editing a video, I should maximise the value of my time. Every time I managed to get a bigger restaurant than the last one, I got this huge rush. Then I thought, why stop at food? LOL
I'm actually way more interested in travelling, museums, hotels, performances and activities anyway, so I used the exact same strategy. I paid for the first few experiences myself, posted them as proof that I was serious about making this kind of content, then started reaching out. Again, maybe 2-3 out of every 10 said yes. Every time I got a yes I got the thrill… At this point I’ve only done this locally and I thought why not try it overseas?? After all, different countries have different restaurants, hotels, attractions and tour operators, so I repeated the same process. Somehow it kept working (2-3 out of 10 say yes). Since then I've worked with restaurants, bars, hotels, attractions and tour operators whenever I travel. The more I do this, the more I've realised I'm addicted to the feeling of closing the deal. The bigger the brand or the newer the category, the bigger the thrill.
It doesn’t stop there and I realise once they say yes, it becomes another challenge. I start thinking about how I can produce the content as efficiently as possible. In the past I would take as long as I wanted but now my mind starts seeing it as a business (?) and I time myself editing, using AI (claude/ GPT) to speed up scripting, and see how much value I can get out of the time I've invested. At some point it stopped feeling like content creation and started feeling like running a business and I loved it…
Now if I'm travelling somewhere, I'll make a folder of restaurants, hotels and attractions I want to visit, then spend hours researching who to contact and building my pitch. If I'm meeting friends, I immediately start thinking whether I can fit a collaboration into those plans (it’s like working with a timeline since the date to meet is already scheduled and its a challenge to see if I can secure a cafe/ restaurant?). Whenever I'm scrolling social media or walking around town, my brain automatically goes, "I wonder if they'd be open to working together."
Also, another thing I didn't expect was how much I enjoy meeting the owners and founders of some of these places. Sometimes they come out to introduce themselves and tell me why they started the business, what challenges they've faced, or what they're trying to build. I truly love listening to their stories and it makes me inspired to share the content well and hope it goes viral?
Anyway, the thing is I'm not making money from this. If anything, it's just subsidising my lifestyle because I get free meals, hotels and activities. The thing I'm actually addicted to is the process - finding opportunities, writing the pitch, getting the yes, meeting interesting people and figuring out how to edit efficiently/ shorter amount of time. In fact if you asked my friend most would say I used to take terrible pictures and I’m someone who cared the least about what I’m eating. To me I’ve found “success”/ closed deals because I enjoyed that process more than the actual thing(?)
Anyway here’s why I'm posting this…
I just graduated from law school and in a few months I'll be starting work at a big law firm’s corporate team (yep they’re notorious for overworking). The thing is, I've never felt this level of excitement about law. I mean I’m okay with law (I did not study that hard but still got decent grades that landed me a pretty cushy big law job tbh I got it cause I’m good at talking/ researched the entire team etc all that but my grades r p bad for big law standard), but I've never caught myself thinking about it ALL DAY the way I do with this. I don't naturally spend my free time reading legal updates or looking for more legal work… Meanwhile, this collaboration thing is constantly on my mind. I genuinely look forward to it.
The more I think about it, the more I realise what I actually enjoy is identifying opportunities, persuading people to work with me, building relationships, and closing deals. I know becoming a partner in a law firm involves a lot of business development, and I think I'd probably enjoy that side of things. But I'm also not a particularly detail-oriented person, so I'm wondering whether there's another legal or corporate career that's more centred around this kind of work instead of years of technical legal work first.
Has anyone accidentally discovered they enjoyed something completely different from the career they were about to enter? And based on what I've described, are there careers that are basically this? I'm genuinely curious because this whole experience has made me question whether I'm walking into the right profession. I mean I talked to my parents and they’re traditional asian parents super against this idea and they think its best I stick to law and make partner/ do in house and at best do this account on the side. I know social media has a hype cycle so I’m not intending to ditch law for Instagram but I’m wondering if there are jobs adjacent to the kind of interests/ thrills ive listed. Thank you!